Tusker Mattresses Limited, the company that owns Tusky’s Supermarket, has launched an aggressive campaign to re-launch its outlets countrywide following months of economic hardships.
The campaign, known as back-to-back campaign, is aimed at building the confidence of the retail chain , the company’s Head of Business Development, Mr. John Muitiriri, told journalists in Malindi, Monday.
Speaking during the re-launch of Tusky’s Malindi Branch, Mr. Muitiriri said the company had entered into a deal with its suppliers with a view to bouncing back into business.
He announced that the company had received Sh2 billion from Mauritanian investors to help revamp its business that had run into trouble with the suppliers.
He said 55 of its branches were up and running and assured the supermarket’s customers that it had resumed quality services.
Mr. Muitiriri said Tuskys was back on its feet, adding that the months of trouble were as a result of low business occasioned by the coronavirus pandemic that led to a closure to some of its stores in the country over debts.
“We have agreed with our customers on how we shall repay our old debts even as they continue supplying,” he said adding, “We are now re-launching Tuskys country-wide to bring back the confidence our customers used to have with us.”
He said most of the supermarket’s shelves stores were fully stocked and assured the customers that they would be offered one of the best shopping experiences.
”The re-stocking exercise is going on in all our stores countrywide which is fully supported by suppliers. We have an agreement with suppliers to give us stock and pay them back after a short period,” he said.
He added, “Despite what we have gone through in the past few months, Tuskys is here to stay. We are going nowhere despite the challenges we have faced previously.”
Mr. Muitiriri said the Covid-19 pandemic had made many of its customers to have less disposable income that made them to spend less thus leading to a decline in the sales.
He said over the last one month Tuskys’ sales had been growing, especially after relaunching in Kisumu, Eldoret, Kisii, Mombasa and Nairobi, and hoped with the re-launch of all the 55 retail outlets, Tuskys would be able to get back on its feet.
The Head of Business assured the supermarket’s workers that they would get all their unpaid salaries accumulated over the last three months.
”We have engaged our employees and opened up channels of communication and feedback too. This helps in addressing the issues as they come on a real-time basis,” he said.
By Emmanuel Masha
