The government, through the National Treasury, has introduced the Virtual Asset Service Providers Bill 2025 with an aim of regulating the digital marketing and ensuring public protection against virtual assets risks.
In view of this, a public participation on the draft bill was conducted at Meru Teachers college Monday, which saw members of the public and stakeholders from Tharaka-Nithi, Isiolo and Marsabit counties attend to be sensitised while they aired their views on the bill.
Session facilitator, emphasised the role of the bill in enhancing public awareness and ensuring the safety of Kenyans engaging in digital marketing Luke Ombara saying “We are here to engage with the members of the public to hear their opinions, views and suggestions on this bill. The bill is a significant step in creating a safe and an equitable environment for all Kenyans who are participating in digital asset investments.”
Participants raised concerns and gave suggestions aimed at improving the bill in terms inclusivity and impact while others expressed their appreciation on the government mindfulness of the views of citizen at the grassroots level.
“This is a commendable move the government has taken to involve us. By introducing this, you are not only protecting Kenyans but also enhancing public awareness about the digital marketing,” said Chris Kimathi, a resident from Tharaka Nithi.
A resident from Meru County, Mohamed Salim, underscored the importance of public participation in shaping the bill as he called for a broader participation on all other bills that affect the common citizen, a statement that was echoed by Eliud Mwendwa from Tharaka-Nithi.
“Public participation is crucial and we need more forums like this one to educate people about virtual asset investments. The government should also ensure that the bill doesn’t benefit only the wealthy people in the society but everyone and ensure there are equal opportunities to everyone,” said Salim.
Virtual Asset Service Providers Bill 2025 is set to be a key framework in regulating and protecting investments while fostering innovation as the governments aims to ensure that Kenyans equitably participate in the digital marketing sector.
By Dickson Mwiti and Ongeri Lucas
