Safaricom PLC has unveiled its latest customer reward campaign dubbed the “Shine Kenya Shinda Mamili kama Bingwa” promotion today at Kabati Market, Kitui West constituency in Kitui County.
This grand initiative aims at rewarding their customers with significant cash prizes while also benefiting the local communities.
The event marks the beginning of an eight-month journey where millions of Kenyans will stand a chance to win exciting prizes.
Under this promotion, 30 lucky customers will win Sh 1,000,000 each weekly. The excitement doesn’t stop there, as the grand prize winner will walk away with an impressive Sh5 million.
In total, Safaricom is targeting 2.5 million winners by the end of the promotion, ensuring that the benefits reach far and wide across the nation.
The initiative is designed not only to reward individuals but also to uplift communities through various charitable contributions.
Beyond the individual winnings, the weekly millionaires will receive an additional Sh250,000 each. This bonus is provided by the Safaricom Foundation to support any community initiative of their choice.
The grand prize winner will also receive an additional Sh1million for community projects. This dual focus on personal and communal rewards highlights Safaricom’s commitment to societal welfare and sustainable development.
Mr. Peter Ndegwa, Chief Executive Officer of Safaricom PLC, while speaking during the launching ceremony, expressed his enthusiasm for the promotion.
“The Shine Kenya Shinda Mamilii Kama Bingwa promotion seeks to celebrate and reward our customers for their resilience, continued support, and determination during these challenging times. We are committed to providing affordable solutions, empowering the local communities and ensuring that true success is shared success,” he said.
His words underscore the company’s dedication to making a positive impact on the lives of its customers and their communities too.
The promotion has already seen regional launches across various parts of the country, including Nairobi, Rift Valley, Mount Kenya and Western regions.
Next on the list is the Coast region, where the campaign will engage customers, ensuring broad participation and excitement nationwide.
Over the next five weeks, one millionaire will emerge weekly from each of these regions, spreading joy and anticipation across Kenya.
In addition to the million-shilling prizes, participants stand to win instant M-PESA cash prizes, content subscriptions such as Baze Radio and E-Newspapers, and GSM bundles including data, voice, and SMS packages.
These additional prizes aim to cater to the diverse needs and preferences of Safaricom’s extensive customer base, enhancing their daily experiences with the company’s services.
Ms. Fawzia Ali-Kimanthi, Chief Officer of the Consumer Business Unit at Safaricom PLC, highlighted the broader impact of the campaign.
“This campaign reflects our commitment to making a positive impact on the lives of our customers and the community. Whether it’s building classrooms, providing clean water, or supporting healthcare initiatives, we continuously invest in programs that enable Kenyans to fulfil their dreams and those of their communities,” she remarked.
Participation in the Shine Kenya promotion is straightforward. Customers need to transact on M-PESA or purchase the Shine Kenya Bundles. For every Sh 200 transacted on M-PESA and any Shine Kenya bundle purchase of Sh20 and above, customers will earn an entry into the weekly draw. This mechanism not only encourages regular use of Safaricom’s services but also makes participation accessible to a wide range of customers.
Qualifying M-PESA transactions include sending money (P2P), Lipa na M-PESA, or any transaction made through the M-PESA App, My Safaricom App, or by dialing *444#, *544#, or *334#. These multiple entry points ensure that every customer has a chance to participate and win, regardless of how they choose to engage with Safaricom’s services.
The launch event in Kabati trading centre, was filled with excitement and optimism as attendees eagerly anticipated the opportunities that the promotion promises.
Community leaders and Safaricom representatives spoke about the potential positive impact on local communities, reinforcing the campaign’s theme of shared success and community empowerment.
The Safaricom Foundation’s role in providing additional funds for community initiatives highlights the company’s holistic approach to corporate social responsibility.
By empowering winners to support local projects, Safaricom ensures that the benefits of the promotion extend far beyond the individual recipients, fostering a spirit of collective growth and development being the leading telecommunication company in East Africa.
As the promotion kicks off, Safaricom customers across Kenya are encouraged to participate actively. With the potential to win life-changing amounts of money and support meaningful community projects, the “Shine Kenya Shinda Mamili kama Bingwa” promotion is set to create lasting positive impacts.
Safaricom stands as the leading telecommunications provider in East Africa, embodying a commitment to transform lives by connecting people to each other, opportunities, and vital information.
With a vast network of over 45.9 million customers, Safaricom plays a pivotal role in society, supporting more than one million jobs both directly and indirectly.
The company’s economic impact is profound, with its total economic value estimated at KES 393 billion ($3.1 billion) for the 12 months through March 2022. Listed on the Nairobi Securities Exchange, Safaricom boasts annual revenues approaching KES 335.4 billion as of March 2024.
The company provides extensive connectivity through a range of technologies including 2G, 3G, 4G, and 5G, covering over 99% of Kenya’s population.
This extensive network ensures that millions of Kenyans remain connected and engaged in the digital age. Safaricom is renowned for operating the world’s largest mobile payment system, M-PESA, which is also Africa’s largest fintech platform.
Launched as the first mobile money transfer system globally, M-PESA empowers over 32.1 million customers to transact, save, or borrow money via their mobile phones.
This innovation has driven financial inclusion in Kenya from 26.7 percent in 2006 to 83.7 percent of the adult population by 2021, generating over KES 139.9 billion in revenue as of FY24.
Expanding its influence beyond Kenya, Safaricom Telecommunications Ethiopia, a subsidiary of Safaricom, has deployed a world-class network and services to contribute to Ethiopia’s digital transformation.
This move underscores Safaricom’s commitment to extending its transformative impact across borders.As an equal opportunity employer, Safaricom actively recruits staff from diverse backgrounds, reflecting the communities it serves.
The company is dedicated to achieving gender parity at all levels, with a target of 50:50 senior management gender representation by 2025.
This commitment to diversity and inclusion is a core aspect of Safaricom’s corporate culture. Safaricom also champions environmental sustainability, aligning with the Sustainable Development Goals (SDGs).
The company is continuously working to improve energy and resource efficiency across its network and facilities, aiming to reduce carbon emissions and fuel consumption.
Safaricom has pledged to become a Net Zero carbon-emitting company by 2050, demonstrating its dedication to a sustainable future. Safaricom’s influence extends far beyond telecommunications.
Through innovative services like M-PESA and its commitment to sustainability and diversity, the company not only connects millions of people but also drives economic growth and social progress across East Africa. Safaricom remains a beacon of transformation, dedicated to improving the lives of the communities it serves.
Additionally, Safaricom’s latest promotion not only rewards individual customers but also invests in the broader community. The combination of substantial cash prizes and support for community initiatives reflects the company’s commitment to shared prosperity and sustainable development. As the campaign progresses, it promises to bring excitement, hope, and tangible benefits to countless Kenyans.
By Rose Paul and Brian Kaleso
