For years, careers in medicine, engineering, and law were considered the ideal profession that guaranteed success in life until recently when openings in other least attractive fields offered hope elsewhere.
The rise and emergence of digital era has opened doors for those not keen to pursue the line of academics and increased appreciation for creative art as a means for economic empowerment, reshaping career aspirations among young people.
One of the standout participants, Paul Kihugi, a first-year student, shared how his passion for art influenced his career choice.
“I initially enrolled in Industrial Chemistry, but later switched to Architecture because it aligns with my artistic skills. This path allows me to be creative while also preparing for self-employment,” he said.
Kihugi was also one of the standouts during last week’s Kiambu National Polytechnic (KINAP) Career Open week; this shift was on full display where young creatives showcased groundbreaking ideas in visual arts, digital media, and design, further highlighting the impact of innovation in the creative sector.
According to the Kenya National Bureau of Statistics (KNBS) 2023 Economic Survey, the creative economy contributes about 5% to Kenya’s GDP, employing thousands in fields such as fine arts, digital illustration, animation, film production, fashion, textile design, photography, and content creation.
Globally, the United Nations Educational, Scientific, and Cultural Organization (UNESCO) 2022 Report notes that over 30 million people are employed in the creative sector. Locally, initiatives such as the Ajira Digital Program and investments in TVET institutions like Kiambu National Polytechnic are equipping young creatives with skills to turn their passion into profitable ventures.
Despite its potential, the creative sector in Kenya faces challenges such as limited funding, lack of resources, market access, and societal perception.
“Many young artists struggle to afford essential materials like digital drawing tablets, paints, and professional software. Additionally, some parents and educators still view art as secondary to traditional professions,” said Kihugi.
“For Kenya to fully tap into its creative potential, key stakeholders-including the government, private investors, and learning institutions—must increase funding for art programs in polytechnics and TVETs, offer business training to help young artists market and monetize their work, and expand digital platforms to connect local artists to global markets. Additionally, organizing more art competitions and exhibitions can enhance visibility and provide commercial opportunities for young creatives,” said Sammy Kamau, Principal, KINAP.
The Kiambu National Polytechnic’s Career Open Day was an eye-opener, proving that art is not just about creativity but also a pathway to economic empowerment. With the right support and investment, Kenya’s next generation of artists can build a thriving creative industry that not only fosters self-employment but also enhances the country’s cultural landscape.
By Joyrita Nyambura
