Taita Taveta County has scored a quick economic goal by initiating a rigorous programme to market cultural, tourism, and gemstone products at designated shops at the Voi SGR station.
Gertrude Shuwe, Executive for Trade, Tourism, Industrialization, and Cooperative Development, visited and praised a robust multi-sectoral campaign at the station to generate revenue and showcase the county’s wealth to passengers.
Shuwe expressed admiration for the impressive display and plans to collaborate with stakeholders to boost revenue and market the potential to the thousands of travellers through the Voi SGR station.
Plans to promote Taita baskets, also known as Vidasi, as the primary product in the expansive and unexploited market aim to revive the centuries-old weaving and preservation craft.
Vidasi’s cultural products have the potential to support weavers, particularly women, and market the county to the rest of the country and the world.
The county’s Tourism Director, Brian Lewela, highlighted the administration’s efforts to promote the devolved unit as a top tourism destination through a bottom-up marketing approach.
“As a county with massive potential for unique products and breathtaking attractions, we’ve executed an elaborate plan to market and position Taita Taveta as a top global tourist destination,” said Lewela.
According to Lewela, the county is in talks with SGR management to place signages within the Voi station to direct thousands of travellers to the shops.
By Arnold Linga Masila
