In a bid to enhance Early Childhood Development (ECD) in the counties of Siaya and Busia, journalists from vernacular radio stations were recently equipped with crucial knowledge on nurturing care for children aged 0-3 years.
The training, organized by Catholic Relief Services (CRS) in partnership with the Inter-Religious Council of Kenya, aimed to empower media professionals to become advocates of early childhood care.
Judith Atieno, the lead trainer from CRS, emphasized the importance of the first three years of a child’s life, noting that the brain’s rapid development during this period requires critical care and parental involvement.
“The period of childhood is a crucial period for shaping the child’s future.” Atieno said. “The interactions and experiences during these formative years lay the foundation for a child’s physical, social, emotional, and cognitive development, setting the stage for their lifelong well-being,” she stated.
The initiative aims to use the power and influence of both religious leaders and the media to strengthen advocacy efforts. Through their reach, they hope to educate the public on the significance of nurturing care, which involves good health, adequate nutrition, responsive care, safety, and early learning opportunities for children.
“By empowering journalists with this knowledge, we are ensuring that the message reaches grassroots communities where vernacular stations have the strongest influence,” added Atieno.
“When parents and caregivers understand the critical role they play in these early years, they are more likely to provide the necessary support for their children’s holistic development,”
The collaboration between the Inter-Religious Council and CRS underscores the growing recognition of ECD as a vital component in child development strategies. Through this initiative, both organizations seek to ensure that every child in Siaya and Busia has access to the nurturing care needed to thrive in their early years.
The advocacy efforts are expected to create a ripple effect, with religious leaders and the media working hand in hand to promote a better understanding of the crucial early childhood period. In doing so, they hope to raise awareness about the role of communities, parents, and institutions in supporting the growth and well-being of children across Kenya.
By Calvin Otieno
