Dessra Ventures Ltd has today inked a deal with Isuzu EA to acquire a new fleet of 40 Isuzu (NMR and FRR) trucks – in addition to its 100–vehicle fleet.
According to the company’s National Sales Manager David Oremo, the latest procurement is in line with the Bakery’s business expansion into new markets and is slated to ensure on-time delivery and cost-effective distribution of the company’s product range throughout the country.
“As a food manufacturer of freshly-baked goods, we at Dessra Ventures Ltd believe that Isuzu EA is a dependable transportation partner that will ensure reliability, timely and last mile delivery to our network of nationwide retailers; to meet the demands of consumers on a daily basis,” Oremo stated.
“In addition, a number of these newly procured units will also be replacing worn out trucks in our current fleet. Furthermore, Isuzu trucks have become our preferred vehicle brand for logistics and distribution due to their solid built-up and sturdiness, aside from offering economical fuel consumption and lower maintenance costs,” he concluded.
On his part, Isuzu EA Sales and Marketing Director Wanjohi Kangangi took the opportunity to extend his appreciation and gratitude towards Dessra Ventures Ltd for their support and trust towards Isuzu EA.
Wanjohi added that Isuzu purposes to be the company’s beneficial transportation partner that ensures consistent efficiencies in time and cost, in support of the Bakery’s mission – to provide fresh and quality food products.
“Reliable transport for fresh products is critical to mitigating against losses caused by poor storage and transportation from the production stage to the consumer. Today, we are here to be part of the solution, by handing over 30 Isuzu NMR and 10 FRR trucks that are reliable, safe and comfortable means of transporting products across different sectors in the economy,” he said.
A statement from Isuzu indicates that the latest models of Isuzu trucks comes with a new design that offers the highest load carrying capacity, largest deck length and longest range to transverse maximum distance. Isuzu East Africa has also customized the trucks to allow airflow, shelving, fuel, and location tracking to support a seamless logistical process.
Speaking at the event, the Managing Director, Kenya Coach Industries (KCI) Mr. Narain Sokhi applauded the partnership terming it is a transformative milestone.
“This strategic move by Dessra represents more than just a logistical upgrade; it signifies a paradigm shift towards enhanced control, efficiency, and flexibility in their operations. We are delighted to have been chosen by Dessra as their Isuzu dealer for this purchase,’’ he said.
Speaking on behalf of ABSA Bank PLC, Head of Asset Finance Mr. John Ndichu explained that the bank had worked to provide a Shariah compliant Asset Financing product for the transaction.
“We are delighted to support Dessra Ventures and Isuzu as they continue to grow their business partnership,” he said.
Inspired by Isuzu EA’s commitment to remaining a trusted logistics partner to its customers, this latest transport collaboration will support Dessra Ventures offer an unrivalled service delivery of their fresh, high-quality bakery products directly to retailers across the country.
By Joseph Ng’ang’a
