The Nakuru County Government will recruit adequate technical staff to boost learning activities at the youth Empowerment center to bolster youth talents in the creativity industry.
While accessing the progress of the training on Monday, the County Executive Committee Member for Youth, Gender, Culture, Sports and Social Services Ms Josephine Achieng, said boosting the creative industry involves a multi-faceted approach that combines infrastructure, policies, and community engagement.
She observed that the county has already created identified spaces where artists, designers, and creative professionals can work, collaborate, and showcase their work.
The officer revealed that the county government was in the process of developing and implementing training programs for aspiring creatives, covering various aspects of the industry such as digital skills, business management, and marketing.
She noted that they are planning to foster partnerships with educational institutions to offer specialized courses and workshops in creative fields to increase earnings for entertainers and widen their appeal to international audiences.
Ms. Achieng stressed the importance of establishing a fund or grant program to financially support creative projects and businesses. And, if need be collaborating with financial institutions to create tailored loan programs for creative entrepreneurs.
She assured the trainees that they were contemplating integrating creative elements into public spaces, such as street art, to enhance the cultural identity of the country. And, ensure that public spaces are designed to accommodate performances and artistic installations.
She said the county administration would organize and support cultural events, festivals, and exhibitions to showcase local talent to a broader audience by implementing public campaigns to raise public awareness about the value of the creative industry and its impact on the local economy.
However, she indicated that implementation of these strategies would require collaboration between the government, private sector, educational institutions, and the creative community.
She said regular assessment and feedback mechanisms should be in place to adapt and refine these initiatives based on the evolving needs of the local creative industry.
By Veronica Bosibori
